Category Ethnography

Podcast interview with ethnographer Tricia Wang

In this week’s Radar Podcast episode, O’Reilly’s Roger Magoulas chatted with Tricia Wang, a global tech ethnographer and co-founder of PL Data, about how qualitative and quantitative data need to work together, reframing “data-driven decision making,” and building the ideal…

Measuring experience

Over the summer of 2014, Northstar, in collaboration with the London School of Economics, conducted an ethnographic study at the Royal Academy of Arts, exploring the Summer Exhibition audience and their motivations. The study was designed to help the Royal…

Towards multi-species ethnography

The well known anthropologist and sociologist Anne Galloway just announced the launch of the More-Than-Human Lab at Victoria University (New Zealand), which extends and augments human-centered design practices to our multi-species ecosystems. “What if we refuse to uncouple nature and…

[Book] Netnography Redefined

Netnography Redefined by Robert V Kozinets (York University, Canada) Sage Publications, 288 pages July 2015 Social media and the internet are rich, fertile sources of data for social researchers, though online data offer both opportunities and challenges. In this updated…

[Book] Doing Sensory Ethnography

Doing Sensory Ethnography by Sarah Pink Sage Publications Paperback, 232 pages Second edition, February 2015 Between 2010 – 2014, a team of UK anthropologists, engineers and designers worked towards a deeper understanding of how energy and media consumption fit in…

The anthropology of the Quantified Self

increasing penetration of data into the domain of the “personal” and to the management and care of the self suggest that something is afoot in how the self is understood, experienced, and practiced more broadly, argues cultural anthropologist Jamie Sherman…