Qualitative study of Apple Watch users shows enthusiasm is cooling
![](https://blog.experientia.com/uploads/2016/01/apple_watch_study-768x269.jpg)
Apple Watch usage is dropping off as the novelty factors fades away, according to a qualitative study by MBLM, a “brand intimacy agencyâ€, reports Luke Dormehl in Cult of Mac. While Apple’s wearable has found a place in many owners’…