Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
A team including the Public Policy Lab (a New York City non-profit) worked with New York City’s Chief Digital Officer and her staff to use ethnographic research to develop the New York City Digital Playbook (available in 14 languages!), a…
Cultural anthropologist Jamie Lee writes that she is fully on board with UX’s role in the public sector, and that she is an advocate for its unique role in more ethical governance with, rather than just for, communities. She just…
“Big data” is one of the most promising developments in health care in a decade. Yet, writes Dan Beckham, they too often breed myopic overconfidence. “The numbers, after all, never lie — except when they do. Numbers without context or…
Your brain does not process information, retrieve knowledge or store memories. In short: your brain is not a computer, writes acclaimed psychologist Robert Epstein in a long essay on Aeon. “We don’t store words or the rules that tell us…
User Experience and Usability in Complex Systems Final Report 1/2015 FIMECC (Finnish Metals and Engineering Competence Cluster) November 2015, 225 pages Five years ago, some of Finland’s metals and engineering industry companies were looking for new ways to tackle challenges…
Scott A. Nelson and Paul Metaxatos write that, as B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works. Increasingly, the pull of user experience will drive market demand, and product design will…
As more and more ‘Internet of Things’ products come into the market, most, if not all will come with significant challenges. The key to overcoming any obstacles, writes Joe Johnston, VP Experience Innovation for Universal Mind, is to unify them…
Governments, public sector and community organisations are addressing increasingly complex challenges such as the ageing society, climate change, sustainable behaviour change, youth unemployment, impacts of austerity, health, housing and homelessness. They are doing this at a time when there is…
As technology enables ad blocking online and ad skipping on TV, marketers are increasingly searching for ways to better engage consumers in person, Adrianne Pasquarelli explains. As consumers get more comfortable with e-commerce, marketers are finding they need to imbue…
In this post we highlight a number of Interaction 16 conference videos especially relevant to the Putting People First readers. They are grouped thematically. Algorithm-inspired design Crowds, algorithms and computations: The new materials of design – Matthew Milan, Normative [54:21]…
Health Risk & Society is a new international scholarly journal devoted to a theoretical and empirical understanding of the social processes which influence the ways in which risks are taken, communicated, assessed and managed in relationship to health and health…
Gillian Tett is the Financial Times’ US Managing Editor, a very frequent writer, and an anthropologist. Her column this week unconventionally argues for on-the-ground ethnographic research on people’s expectations on inflation: What we need is not just economic analysis of…
Should advisors nudge clients to make prudent saving and spending decisions, asks Morey Stettner in Investor’s Business Daily. Or should they step aside after educating clients and laying out the options? Some economists argue that nudging gets people to do…
PMLiVE continues to inform us about UX approaches and developments in the pharmaceutical industry (older series of articles here): Why health psychology should inform pharma strategyv Ella Nuttall – 30 March 2016 We asked Ella to explain why she thinks…
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary…
In this article Laura S. Oswald discusses the advantages of semiotic research methods for decoding consumer experiences and translating them into marketing strategy. Oswald focuses specifically on the innovative research techniques we used to decode the meaning of chronic pain…
Do Europeans Like Nudges? By Lucia A. Reisch (Copenhagen Business School) and Cass R. Sunstein (Harvard Law School) 29 February 2016, 37 pages Available at SSRN: Abstract: In recent years, many governments have shown a keen interest in “nudges 
Patients Know Best: Qualitative Study on How Families Use Patient-Controlled Personal Health By Hanna Schneider, Susan Hill, and Ann Blandford Journal of Medical Internet Research 2016;18(2):e43 Background: Self-management technologies, such as patient-controlled electronic health records (PCEHRs), have the potential to…
Behavioural Insights Applied to Policy: Overview across 32 European Countries Publications Office of the European Union February 2016 56 pages The Report covers a wealth of policy applications either implicitly or explicitly informed by behavioural insights (BIs). It reviews institutional…
PMLiVE, the news site for the pharmaceutical industry, is quite outspoken on the need for UX and customer experience methodologies in the pharmaceutical industry. Here are some recent posts: A five-step plan for patient-centred digital communications Letizia Affinito and John…