Debunking myths about customer needs

Marketing Management is a bi-monthly strategic marketing magazine published by the American Marketing Association. The Jan-Feb issue contained a very strong piece by Lance A. Bettencourt on giving customers the proper role in the innovation process by forming correct beliefs about their needs. “Vague, solution-tainted…

A post to look at and to act upon

Bruce Sterling and Jasmina Tesanovic need your help. Despite the fact that U.S. citizen Bruce Sterling and Serbian citizen Jasmina Tesanovic have been married for nearly five years, and for all I can tell still very much in love, US Immigrations doesn’t believe so. Read…

Bill Buxton on thinking outside the box

Microsoft Research Principal Scientist Bill Buxton argues that “by thinking outside the parameters imposed by technology, executives and designers can build businesses by creating an experience that truly resonates”. “User-centered design commonly tries to take into account different canonical user types through the use of…

How networks of trust can unlock innovation

Informal networks are the links and exchanges that bind people together, explains Dr Karen Stephenson, a corporate anthropologist and an expert on social networks in business. She describes the challenge of creating a new transparent networked economy as, “a gargantuan problem” – and says that…

Scratching the Surface

Jack Schofield of The Guardian has published a nice short story about the user experience of interacting with the Microsoft surface: “Microsoft was using a shallow pool as the “attract mode”, and the screen image looks and behaves like water, in a graphical way. Touch…

Seeing Tomorrow’s Services

Adaptive Path organised a panel on service design yesterday. Panellists were Shelley Evenson (CMU), Robert Glushko (UC Berkeley), and Christi Zuber (Kaiser Permanente). No matter where the economy heads, one thing is certain: we’re living in a service economy. Approximately 70% of the U.S. GDP…

The future of shopping

The monthly business magazine Condé Nast Portfolio explores what the future holds for shopping now that retailers are hurting and consumers are expected to keep spending tight for 2009. Portfolio.com takes a look at the phenomenon of “mass customization” — a way of making standard…

Good design at Metropolis

The March issue of Metropolis is focused on products with the theme of Good Design. Several articles are fitting quite well with the topic of this blog: What is good design? By Peter Hall The 20th-century definition of “good design” was driven primarily by form.…

Google’s Irene Au on design challenges

In a Q&A, user experience director Irene Au explains to Business Week how Google can manage design and consistency in its traditionally bottoms-up culture “As Google products proliferate beyond search, design decisions become more critical if the company wants a coherent brand image. That’s where…

Social networking’s new global footprint

Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time, according to a new Nielsen report “Global Faces and Networked Places.” If data captured from December 2007 through December 2008 is any indication, that percentage…

The location of anything is becoming everything

We live in the Global Location Age. “Where am I?” is being replaced by, “Where am I in relation to everything else?” Penn State Public Broadcasting is developing the Geospatial Revolution Project, an integrated public service media and outreach initiative on the brave new world…

Service design at Kraft

Reena Jana of Business Week reports from SXSW on the activities of Moshe Tamssot, Kraft’s VP of New Services. “Formerly of American Express and G.E., Tamssot was hired about a year and a half ago to help Kraft “transform” itself by adding revenue-generating, Web-based services…

A participatory website supporting families with disabled children

The Turin-based non-profit organisation Area, which supports families with disabled children, just launched its new website, developed with the intensive support of Experientia. The site, named Di.To (Disabilità a Torino), offers information and orientation to families of children with disabilities aged from 0-10 years. Experientia…