Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
Anthropologist and UX professional Natalie Hanson attended the Enterprise UX conference in San Antonio, Texas this week. The conference is dedicated to delivering useful, delightful, and humane experiences to people who work for and in enterprises, and Natalie did a…
The 3M Health Care Business Group follows a strict UX design process that allows for complexity—but isn’t overly complex. Jerry Cao and Eileen Conway report on the UX approach at 3M in Fast Company, and explain how 3M Design follows…
Governments, public sector and community organisations are addressing increasingly complex challenges such as the ageing society, climate change, sustainable behaviour change, youth unemployment, impacts of austerity, health, housing and homelessness. They are doing this at a time when there is…
Dr. John Sherry, Director of Business Innovation Research at Intel, says in an long profile on Epicpeople that anthropology is not only undersold, but also misunderstood: People too often talk about ethnography as a tool for understanding “the consumer” or…
PMLiVE continues to inform us about UX approaches and developments in the pharmaceutical industry (older series of articles here): Why health psychology should inform pharma strategyv Ella Nuttall – 30 March 2016 We asked Ella to explain why she thinks…
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary…
Small Data: The Tiny Clues That Uncover Huge Trends Hardcover by Martin Lindstrom February 23, 2016 St. Martin’s Press, 256 pages Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data†in his quest to discover the next…
August de los Reyes came to a new understanding of design after thinking about (and experiencing) disability. Disability, writes Cliff Kuang (who interviewed him), is “an engine of innovation simply because no matter what their limitations, humans have such a…
The U.S. Army is already using design thinking to inform its battle doctrine, and now voices go up to apply it to US foreign policy as well. Design Thinking Comes to the U.S. Army by Roger Martin The U.S. Army…
Stephen Klasko (an MD with an MBA, CEO of Jefferson Health System and Thomas Jefferson University) and Bon Ku (MD, a professor of emergency medicine at Thomas Jefferson University Hospital) joined the Knowledge@Wharton show on Wharton Business Radio to talk…
Ford CEO Mark Fields recently declared that Ford would be remade as a user-experience driven company: “We have obviously a lot experience in the car business, over 113 years, and our differentiation is going to be clearly the whole user…
Anthropologist Michael Thompson believes in the power of creativity from below in solving some of the smaller and bigger problems of our time. “People generally are very creative and innovative. Many anthropological case studies have shown that. If development happens,…
For going on four years now, IBM has been working to reinvent itself as a design-led business. In 2012, the computing behemoth employed just one designer for every 80 coders. Today, that ratio stands at 1:20. By the end of…
This short reflection on Eataly by Sergio Gutierrez, Ankur Johar, Christian Lillo, Anjali Singh and and Sofia Sourtzis positions it as a “third place”. Ray Oldenburg introduced the concept of the third place in 1989 in his book The Great…
The goal of self-service sites is to help users find answers themselves, forestalling the need to contact a real person. When such a site is done right, it leads you straight from symptoms to diagnosis to cure. However, if self-service…
Memorial Sloan Kettering’s new $300 million cancer center in New York focuses on the well-being of the patient—even as they move you through the process as quickly as possible. Inside the nearly-finished Josie Robertson Surgery Center (JRSC), the waiting room…
Ana Andjelic writes in AdAge that most legacy luxury brands are failing at delivering service, especially online: The fact that most legacy luxury brands fail to successfully create and deliver service is unfortunate. The business of luxury retail today increasingly…
Don Norman and Bruce Tognazzini are taking their gloves off and accuse Apple of abandoning the fundamental principles of good design: discoverability, feedback, proper mapping, appropriate use of constraints, and, of course, the power to undo one’s operations. Apple, they…
Digital technologies such as analytics, mobility, social networks, cloud computing and the Internet of Things are making old ways of working redundant and forcing companies to transform. According to Raman Sapra, global head of Dell’s digital business services, the best…
The Quantified Self By Gina Neff and Dawn Nafus MIT Press, 264 pp. April 2016 Oops, that is confusing: two books by sociologists on the quantified self movement, both entitled “The Quantified Self” and both appearing in April 2016. The…