Category Innovation

The driverless car push ignores challenges of people and context

Autonomous or driverless cars are based on a technology push strategy. Beyond statements like “freeing up time”, “reducing accidents” and some simple scenarios on “remote parking” or “vehicle sharing”, there is far too little thought on what such vehicles imply…

The business of design consulting

Robert Fabricant, who moved from design consultancy Frog to development consultancy Dalberg, writes that the business of design consulting is undergoing mass extinction. In a long article for Wired he presents the history of design consulting in three phases (digital…

Experientia presents “BancoSmart”, the innovative ATM interface designed for UniCredit Bank

The user-centred approach is moving into finance, as banks increasingly connect to their customers’ needs and wants. As part of this trend, global banking and financial services company UniCredit Bank collaborated with user experience consultancy, Experientia, to create a user-friendly, people-centred…

Experientia rivoluziona la user experience degli ATM con “BancoSmart”, l’innovativa interfaccia degli ATM UniCredit

Le banche stanno cercando sempre più di entrare in sintonia con le esigenze ed i desideri dei propri clienti, innovando i propri prodotti e servizi secondo una approccio centrato sull’utente. Per dare concretezza a questo principio, UniCredit ha deciso di…