Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Four interesting articles in Research Magazine, a UK industry magazine. This month we… browsed a virtual supermarket Robert Bain explores a simulated supermarket used to research products and store designs. Behind the sofa Simon Lidington thinks researchers have forgotten the…
Jane Wakefield, BBC technology reporter, explores how the social experience of real shopping can help improve web retail, and how the online social shopping experience could become yet another threat to the high street. “Offline retailers have long held that…
A road(map) to sustainability: How an Expo centre can become low-impact The Event project, funded by Flanders In Shape, a Flemish design promotion agency, created a framework for the Kortrijk Xpo centre to become the most environmentally sustainable trade fair…
Two new articles in UX Magazine: Crafting the UX of REI’s retail experience by Samantha Starmer Video interview (with text transcript) on the strategy, techniques and thinking behind translating REI‘s warm, hand-crafted in-store experiences into the digital space. Customer Experience…
An in-depth ethnographic study of the social media habits of Blacksburg, VA, the first internet wired town in the world, demonstrates the power of consumer endorsed goods and services on sales, according to a study by OgilvyOne, New York. As…
In a 2010 survey of U.S. consumers conducted by Buzzback Market Research, findings showed that 88 percent of shoppers are more likely to choose a company that gives them the ability to interact via online, mobile or self-service technologies. With…
Jonathan Birchall reports in the Financial Times on the challenges of creating a single customer experience both online and in stores: “Shoppers equipped with smartphones can now use tools from the online world in-store. They can check prices at rival…
Two articles in UX Magazine look at ways of improving the retail user experience online: Mind the gap Which types of brands have the greatest opportunity to improve UX? A video-based look at online–offline experience gaps. by Dave Maren Designing…
The monthly business magazine Condé Nast Portfolio explores what the future holds for shopping now that retailers are hurting and consumers are expected to keep spending tight for 2009. Portfolio.com takes a look at the phenomenon of “mass customization” —…
The March issue of Metropolis is focused on products with the theme of Good Design. Several articles are fitting quite well with the topic of this blog: What is good design? By Peter Hall The 20th-century definition of “good design 
MIT Media Lab has set up a Center for Future Banking. I guess they have some work to do. “Researchers at the Center for Future Banking, in collaboration with Bank of America, will explore how emerging technologies and insights into…
The Nordic Innovation Centre recently published a report on user-driven innovation in the Nordic region. The 137 page report describes in detail what user-driven innovation actually is, outlines the current state of affairs in each of the five countries (Denmark,…
Ulla-Maaria Engeström (Mutanen) of Social Objects, maker of entertaining & educating services such as Thinglink, a free product code for creative work, argues that renting is a much more sustainable concept for luxury than owning: “The idea of luxury typically…
A long article in US News & World Report describes the current popularity of mass customization: “While retailers have long made money by selling multiple copies of the same pair of pants or mass-produced sneakers, we’re on the verge of…
The Restaurant of the Future at the University of Wageningen investigates the influences on eating behaviour and carries out studies for the food industry. Ceiling cameras record not only what food you selected, but what you almost selected and how…
The BBC reports that Sir Mick Jagger has taken on a new challenge, as an EU usability consultant: You can’t always get what you want – that was the EU’s message to rock star Sir Mick Jagger at a forum…
Eataly, the very successful “slow” and experiential supermarket in Turin, Italy, is now opening branches in Tokyo and New York. According to the La Repubblica newspaper, Eataly will inaugurate its first foreign branch on 26 September in Tokyo’s Daikanyama neighbourhood.…
A view on experience design by Idris Mootee, a business and innovation strategist: The word “Experience Design†is often taken over by advertising and CRM people as design of touch points. They see experience design focus is around moments of…
Business Week reports on how Procter & Gamble is using design thinking to crack difficult business problems. In the words of Cindy Tripp, marketing director at P&G Global Design: “The analytical process we typically use to do our work—understand the…
Sohrab Vossoughi, founder and president of ZIBA Design, has published an article in Business Week on authenticity, with examples from the Umpqua Bank, Starbucks, and the Anthropologie clothing chain. “Consumers seek meaning and a brand they can trust. They are…