Insights curated by Experientia, the international UX consultancy
Insights curated by Experientia, the international UX consultancy
TNS, a global company specialised in market research, global market information and business analysis, has published some papers that are quite aligned with what the UX research and design community has been practicing for years as well: A manifesto for…
“Technology and business organizations often default to a positivist worldview and subsequently believe that quantitative results that provide numeric measures have the most value,” writes Bill Sellman, Lead User Researcher on Firefox. “The hype surrounding big data methods (and the…
WASHINGTON, December 2, 2014 — Development policies based on new insights into how people actually think and make decisions will help governments and civil society achieve development goals more effectively. A richer and more accurate understanding of human behavior can…
Shirley Eadie, founding member and CEO of Pondering Panda, explored some of the idiosyncrasies of the human condition at last month’s MRMW Africa conference [Market Research in the Mobile World], in order to help attendees understand the impact of those…
Elliott Hedman is the founder of the design consultancy mPath, where he’s pioneering a new approach to design research. It combines stress-testing sensors with traditional observational techniques. The idea is to uncover the tiny, often imperceptible emotional moments that shape…
Why would Intel need to conduct a tremendous amount of ethnographic research if all they are manufacturing are microchips? This short essay by Ioanis Hristodoulou eexamines Intel’s role in design anthropology on a worldwide context, exploring the work of Tony…
Steve Daniels, director at Makeshift magazine, explains why informal economies are the world’s biggest — and most overlooked — design research opportunity. “Informal economies are society’s sandbox, where early experimentation can take place freely. In the same way that thoughtless acts inspire us to…
Julie Marie Norvaisas and Jonathan “Yoni” Karpfen of LinkedIn’s User Experience Design (UED) Research Team share how their team discovers and uses “little data” to inform and inspire, in the context of a company driven by “big data”. “LinkedIn’s User…
Last week I was at Toronto’s OCADU (Ontario College of Art and Design – University), where Suzanne Stein showed me around in her Super Ordinary lab. One hidden gem was hanging on the wall, but it is luckily also available…
Earlier in 2014, two consecutive Mondato Insights examined the role of Human Centered Design (HCD) in enhancing the user experience and closing the gap between registered and active users of Mobile Money. In the six months since then, reports Mondato,…
If Erika Hall, co-founder of Mule Design, could achieve one thing with her time here on earth, Ishemight be content if that one thing could be burning to the ground the practice of running focus groups in place of actual…
Dan Perkel of IDEO Labs shares how he and his colleagues use digital methods and tools to enhance the research process in five distinct activities: – Exploring the terrain and seeking quick inspiration – Recruiting research participants – Obtaining deep…
Today, music is as emotionally relevant as ever – and consumers have a myriad of ways to experience it, from streaming and downloading to live concerts and more. Thanks to social media, fans also have unprecedented access to their favorite…
As healthcare shifts from the hospital to the home, design research must also morph to keep up, writes Shana Leonard. Who is the typical user of your medical product and what is the use environment? These used to be easy…
UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process. Without customer input, organizations risk creating interfaces that fail, writes Hoa Loranger of the Nielsen Norman Group. “User experience…
The World Economic Forum has released three new reports on strengthening trust, transparency and privacy in personal data usage. Rethinking Personal Data: A New Lens for Strengthening Trust, prepared in collaboration with A.T. Kearney, looks at how to enhance transparency…
NAACE NAACE, a UK association of educators, technologists and policy makers who share a vision for the role of technology in advancing education, has published two studies on the role of tablets in secondary school education: Evolving Pedagogies for Mobile…
Facebook recently made profiles more “contextual” on their iOS app, writes John Paul Titlow in Fast Company. That means that like Google searches or other personalized experiences, Facebook profiles will now appear differently based on who’s viewing. “We wanted to…
Criticizing Voice of the Customer (VOC) programs is like speaking out against motherhood and apple pie, writes marketing consultant Ron Shevlin. Yet, he says, there are (at least) two problems with the “voice of the customer†that many marketers don’t…
Only a few years ago, the corporate view of retirement planning at San Francisco-based Wells Fargo Bank tended to focus on dollars and cents — how much an individual needed to invest, by when and for how many years,†write…