Category Methods

[Book] The Moment of Clarity

The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems by Christian Madsbjerg, Mikkel Rasmussen Harvard Business Review Press 2014, 224 pages Traditional problem-solving methods taught in business schools serve us well for some of the…

An anthropologist walks into a bar…

In 2006 a major European brewing company we’ll call BeerCo was faced with falling bar and pub sales and, despite muscular market research and competitive analysis, couldn’t figure out why. Customers liked its core product, a standard lager, and store…

How should we analyse our lives?

Alex “Sandy” Pentland, a professor of computational social sciences at MIT Media Lab and others like him are now convinced that the great academic divide between “hard” and “soft” sciences is set to disappear, since researchers these days can gather…