Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
In this long feature, Rick Robinson, global director of GFK NOP‘s Observational & Ethnographic Practice, discusses ethnography and branding, and argues in much detail how ethnography can help companies gain a true understanding of their customers — including their interactions,…
We just finished the Italian version of the website of Experientia, the new experience design company that I am a partner of. Any comments from our Italian readers are more than welcome.
The managing innovative thinking + design blog contains a huge list of design and innovation links, grouped under such headings as ethnographic research, emotional intelligence, design research, user empathy, etc. The value of the blog is entirely in the…
Ms. Ito says older generations have a lot to learn from how the rising generation is taking up these new technologies — sometimes adults don’t recognize that young people are developing innovative uses for technologies. “I see my work as…
The current issue of Business Week has devoted an extensive feature to Dr. Stefano Marzano, CEO and Creative Director of Philips Design. “Marzano’s passion lies in humanising technology. His goal is to make homes and offices less cluttered with bulky…
Business Week just published a review on Tom Kelley’s new book “The Ten Faces of Innovation” (see also my earlier post). Though critical of the fact that all insights are filtered through only one design consultancy, IDEO, the reviewer praises…
Today we launched the website of Experientia, the new experience design company founded by business specialist Pierpaolo Perotto, usability expert Michele Visciola, user experience strategist Jan-Christoph Zoels and communication strategist Mark Vanderbeeken. The site contains plenty of information on who…
Voices in Your Hand is a humanitarian project, sponsored by Philips Electronics, to create a simple, voice-email handset and cheap audio services to help urban shantytowns and isolated rural areas in the developing world, overcoming illiteracy or minority languages. The…
When we talk about redefining the mobile user experience, we are talking about changing this linear approach and encouraging everyone in the industry – whether they are a chipset manufacturer several stages removed from the end consumer or an…
The first Ethnographic Praxis in Industry Conference (EPIC), jointly organised by Microsoft and Intel, will take place on 14 and 15 November 2005 at the Microsoft HQ in Redmond, WA, USA. The conference (see programme) will promote the use of…
In a 30 minute dicussion with six guests, BBC Radio 4 delves into the topic of anthropologists who no longer observe tribal people out in the jungle, but watch us instead. This approach is meant to give busy executives an…
The Sacred World Foundation was founded several years ago by Ranjit Makkuni, a visionary and designer and a former leading researcher at Xerox PARC. It is a state of the art research and design think tank, located in New Delhi,…
One of the first activities of the newly founded Launch Institute is a conference on empathic market sensing on 20-21 September in Hamburg, Germany. Empathic market sensing builds upon voice-of-the-customer and observational “applied ethnography†techniques to dive deeply into how…
Intel’s People and Practices Research Lab engages the techniques of social science (including anthropology and ethnography) and design in order develop a deep understanding of how people live and work. This knowledge is then translated into insights for guiding corporate…
Like many large IT companies, Intel has tribes of anthropologists and social scientists on the books, and these people have considerable input on the way the company develops new products and platforms. The teams are especially prominent in Intel’s efforts…
The Qualitative Research Consultants Association is a not-for profit organisation that promotes excellence in all aspects of qualitative research. QRCA brings together nearly 1000 qualitative research consultants throughout the world. They include focus group moderators, facilitators, interviewers and planners with…
My Experientia business partner Jan-Christoph Zoels alerted me to a series of New York Times articles on the isolated, frightening, overwhelming and often dehumanising experiences many patients have in hospitals, and what social, cultural and demographic changes are playing a…
Ethnobase is a web resource for ethnographic approaches to studying Information and Communication Technologies (ICTs). The site is based at the London School of Economics, Department of Sociology, and aims to network the growing ranks of ICT ethnographers, increasing communication…