Category Sharing

Maybe the Voice of the Customer isn’t

Criticizing Voice of the Customer (VOC) programs is like speaking out against motherhood and apple pie, writes marketing consultant Ron Shevlin. Yet, he says, there are (at least) two problems with the “voice of the customer” that many marketers don’t…

[Book] The Moment of Clarity

The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems by Christian Madsbjerg, Mikkel Rasmussen Harvard Business Review Press 2014, 224 pages Traditional problem-solving methods taught in business schools serve us well for some of the…

Videos of Day 1 of Interaction14 conference

Languaging reality, dialogue and interaction [41:05] Keynote by Klaus Krippendorff, Emeritus Professor of Communication at The Annenberg School for Communication, University of Pennsylvania In his keynote, Klaus distinguishes four theories from the philosophy of language and elaborate on dialogical conceptions…

[Book] Junkyard Planet

Junkyard Planet: Travels in the Billion-Dollar Trash Trade by Adam Minter Bloomsbury Publishing 2013, 304 pages [Amazon link – video] Abstract When you drop your Diet Coke can or yesterday’s newspaper in the recycling bin, where does it go? Probably…