Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Fabio Pereira of Australia’s Digital Transformation Office (DTO) explains why we need to be aware of our own biases and how they can affect user research (or “Discovery” as DTO’s Lisa Reichelt calls this initial stage). As human beings, we…
Should advisors nudge clients to make prudent saving and spending decisions, asks Morey Stettner in Investor’s Business Daily. Or should they step aside after educating clients and laying out the options? Some economists argue that nudging gets people to do…
PMLiVE continues to inform us about UX approaches and developments in the pharmaceutical industry (older series of articles here): Why health psychology should inform pharma strategyv Ella Nuttall – 30 March 2016 We asked Ella to explain why she thinks…
Ford, bastion of the old-school American economy, is now trying to recast itself as a company built around user experience. It’s finally trying to see its cars through the customer’s eyes. It’s designing for them. Ford used to focus on…
In a Medium essay that we missed during the Christmas break, Dr Dan Lockton asks how we can invert design for behaviour change and apply it from below, enabling people to understand, act within, and change the behaviour of the…
Leisa Reichelt, Head of Service Design of Australia’s Digital Transformation Office, explains how the research for the GOV.AU prototype showed that people are struggling to interact with government – because they have no mental model of government and don’t understand…
The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior by Shlomo Benartzi Penguin Random House October 2015, 256 pages A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the…
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary…
Small Data: The Tiny Clues That Uncover Huge Trends Hardcover by Martin Lindstrom February 23, 2016 St. Martin’s Press, 256 pages Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data†in his quest to discover the next…
Many of the problems governments and NGOs in developing countries are trying to fix are at least partly behavioural. This is where nudge theory comes in. It is about using insights from behavioural science to identify reasons why people make…
McKinsey just published a series of articles on customer experience: Designing and starting up a customer-experience transformation To successfully initiate a broad improvement program, decide on a structure, select the sequence that’s right for your type of company, and don’t…
Four European Union consumers associations – OCU (Spain), Altroconsumo (Italy), DECO-Proteste (Portugal) and Test-Achats/Test Aankoop (Belgium) – in collaboration with Cibersomosaguas Research Group (Universidad Complutense of Madrid) and Ouishare Spain, came together to undertake a pioneering research project on the…
The U.S. federal government needs to improve how it interacts with the public. Enter the Federal Front Door, an initiative to improve public-government interactions across the board. The team is currently exploring projects to improve the quality of experiences and…
Nine UCL anthropologists spent fifteen months living in nine communities around the world, researching the role, uses and consequences of social media in people’s everyday lives. University College London just launched an enormous repository with the results of this global…
In this article Laura S. Oswald discusses the advantages of semiotic research methods for decoding consumer experiences and translating them into marketing strategy. Oswald focuses specifically on the innovative research techniques we used to decode the meaning of chronic pain…
Do Europeans Like Nudges? By Lucia A. Reisch (Copenhagen Business School) and Cass R. Sunstein (Harvard Law School) 29 February 2016, 37 pages Available at SSRN: Abstract: In recent years, many governments have shown a keen interest in “nudges 
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing…
In this long essay, published in MIT’s brand new Journal of Design and Science, Kevin Slavin argues that designers of complex adaptive systems are not strictly designing systems themselves. They are, he says, hinting those systems towards anticipated outcomes, from…
Patients Know Best: Qualitative Study on How Families Use Patient-Controlled Personal Health By Hanna Schneider, Susan Hill, and Ann Blandford Journal of Medical Internet Research 2016;18(2):e43 Background: Self-management technologies, such as patient-controlled electronic health records (PCEHRs), have the potential to…
Behavioural Insights Applied to Policy: Overview across 32 European Countries Publications Office of the European Union February 2016 56 pages The Report covers a wealth of policy applications either implicitly or explicitly informed by behavioural insights (BIs). It reviews institutional…