Experientia

Experientia

An anthropologist walks into a bar…

In 2006 a major European brewing company we’ll call BeerCo was faced with falling bar and pub sales and, despite muscular market research and competitive analysis, couldn’t figure out why. Customers liked its core product, a standard lager, and store…

Move over product design, UX is the future

Rick Wise, CEO of Lippincott, says experience innovation is the next design imperative. Here are five things you can do this year to make that happen. “Today’s enlightened leaders are achieving success by crafting the entire customer experience–shaping, innovating, branding,…

How should we analyse our lives?

Alex “Sandy” Pentland, a professor of computational social sciences at MIT Media Lab and others like him are now convinced that the great academic divide between “hard” and “soft” sciences is set to disappear, since researchers these days can gather…

New XD Magazine to be launched

XD is a quarterly print magazine, to be launched from Australia in April 2014, which showcases the work of experience design practitioners and researchers from a wide range of human service industries and fields. Each issue of XD will feature…