Category Creativity

European Market Research Event – Day 2, afternoon

Mike Spang, Kodak Mike Spang has the long job title: “Business Research Director, Document Imaging, Corporate Business Research, Eastman Kodak Company”. He spoke about how Kodak went about creating a satisfying global corporate web experience. To put it in somewhat…

World Usability Day on 14 November – major event in Milan

The Usability Professionals’ Association (UPA) organises on 14 November 2006 its second global World Usability Day, with events in more than one hundred cities around the world. The World Usability Day event in Italy, which is also aimed at a…

A look at Mau’s Massive Change [Business Week]

“What do a featherless chicken, Wal-Mart’s (WMT) logistics system, and an economic theory on homeownership have in common? To Bruce Mau, they all demonstrate the power of design-oriented thinking in the innovation process,” writes Robert Berner in Business Week. “These…

Belgian experience design lab getting off the ground

One of the exciting initiaves within the Belgian C-Mine project is a new Experience Design Lab within the Media & Design Academy, a platform with the double function of integrating and transforming the various disciplines of the academy, and enabling…