The intimacy of autonomous vehicles

Matt Yurdana of Intel’s IoT Experiences Group discusses Intel’s insight on passenger experience in the age of autonomous transportation. The intimate nature of autonomous vehicles will most likely lead to a significant rethinking of vehicle interiors, he writes, in particular when it comes to designing…

How many users are enough in user research?

The British consumer cooperative Co-op uses both qualitative and quantitative approaches to make decisions about products. While quantitative research is best when you want to understand the scale of something (such as how many users do X or Y, or how much of something is…

Organizational culture as lazy sensemaking

Laura A. McNamara describes what ethnographers can do about the cultural equivalent of the fundamental attribution error, also known as correspondence bias. “It’s a common category error (at least among the Western psych undergrads who volunteer for experimental lab credits) that describes our tendency to…

Yves Béhar’s ten principles for design in the age of AI

Swiss designer, entrepreneur, and sustainability advocate Yves Béhar points out that there are no high-level manifestos or guidelines for designers working with AI, robotics, and connected technology today. Last week, in a talk delivered at the inaugural A/D/O/ Design Festival in Brooklyn, Béhar presented his…

[OECD Report] Use of Behavioural Insights in Consumer Policy

Use of Behavioural Insights in Consumer Policy OECD 20 Jan 2017 48 pages Over the past decade, behavioural insights have helped make consumer policies more evidence-based and effective. This report examines how behavioural insights have been used by governments and other public policy organisations to…

[Report] Consuming Differently, Consuming Sustainably: Behavioural Insights for Policymaking

The objective of this report, published by the United Nations Environment Programme (UNEP) is to shed light on opportunities to strengthen the effectiveness of policies for sustainable consumption in both developed and developing countries. The publication provides evidence-based insights from behavioural science, detailing five key…

[Report] The truth about online consumers

During 2016, KPMG conducted an international study on consumer behaviors and preferences related to online shopping. The research was largely based on an online survey of 18,430 consumers living in more than 50 countries. The respondents were between the ages of 15 and 70, each…

The complexity of plastic bags

As societies face increasingly complex problems, design is emerging as the tool to solve some of Asia’s biggest issues. Through field trips with designers skilled in human-centered design, the team behind Ethnographers’ Field Guide to Innovation, a new series on Singapore’s Channel NewsAsia, see how…

Innovative PhD dissertations at Harvard use ethnographic methods to understand organizational culture

Three innovative PhD dissertations have been published at the Harvard Business School’s Doctoral Program on Organizational Behavior that use ethnography and qualitative research to understand and map organizational culture: Curtis K. Chan Chan’s research (The Double-Edged Sword of Organizational Culture: The Production and Dissolution of…

Why UX research is business research

Libby Maurer, UX leader at Widen Enterprise (a content technology company specializing in digital asset management software and content production services), makes a strong case for the value of UX research in a hardcore business environment. She writes that “the unpredictable and unscripted nature of…

[Book] Collaborative Ethnography in Business Environments

Collaborative Ethnography in Business Environments Edited by Maryann McCabe Routledge 2017, 138 pages In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer…

[Book] Sensemaking

Sensemaking: The Power of the Humanities in the Age of the Algorithm by Christian Madsbjerg Hachette Books March 2017, 256 pages Inspired by his work with companies like Ford and Coca-Cola, Madsbjerg’s Sensemaking is a provocative stand against the “tyranny” of big data and an…