Daily insights on user experience, experience design and people-centred innovation, by international UX consultancy Experientia.
27 September 2016

Health as a social movement

Last week, the UK innovation charity Nesta launched a new report, Health as a Social Movement: The Power of People in Movements. It illuminates the value and role of health social movements and aims to foster debate, experiments and development of a practice around social movements in health. Realising the potential of movements requires institutions […]

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

27 September 2016

Health as a social movement

Last week, the UK innovation charity Nesta launched a new report, Health as a Social Movement: The Power of People in Movements. It illuminates the value and role of health social movements and aims to foster debate, experiments and development of a practice around social movements in health. Realising the potential of movements requires institutions […]

26 September 2016

[Book] The Stuff of Bits

The Stuff of Bits – An Essay on the Materialities of Information By Paul Dourish MIT Press, April 2017 264 pages The central topic of The Stuff of Bits is the materialities of information. This term often brings to mind the materiality of information infrastructures— server farms, air conditioning, fiber optic cable routes, and distributed […]

25 September 2016

Three new reports on behavioural science applied to policy making

European Commission There is growing recognition that behavioural insights (BIs) – by shedding light on how people actually make choices – help deliver more effective policies and complement traditional forms of intervention. The Behavioural Insights Applied to Policy (BIAP) 2016 report (February 22, 2016) draws on information collected via desk research, a survey and personal […]

18 September 2016

[Book] The Cyber Effect

The Cyber Effect: A Pioneering Cyberpsychologist Explains How Human Behavior Changes Online Dr. Mary Aiken Spiegel & Grau, August 2016 400 pages A groundbreaking exploration of how cyberspace is changing the way we think, feel, and behave Mary Aiken is the world’s leading expert in forensic cyberpsychology — a discipline that combines psychology, criminology, and […]

18 September 2016

Better decisions by design: applied behavioral science

Can we design a decision aid that gives us health information we need and counters our biases so that we end up more knowledgeable and confident in our preference? This is the challenge that Artefact, together with Group Health Research Institute, sought to address with project SIMBA. To explore how to overcome bias and deal […]

18 September 2016

Bruce Sterling and Jasmina Tesanovic on the home of the future

Jasmina Tesanovic (previously) and Bruce Sterling did a residency at The Arthur C. Clarke Center for Human Imagination at UCSD (San Diego, USA), working with the students on design fiction and futurism. The residency culminated in a joint lecture about their “Internet of Women’s Things”-based house of the future, Casa Jasmina in Turin, Italy. Tesanovic […]

5 September 2016

Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

4 September 2016

Cognitive bias cheat sheet

Cognitive biases are tendencies to think in certain ways that can lead to systematic deviations from a standard of rationality or good judgment. Buster Benson has tried to arrange the rather exhaustive lists of cognitive biases (e.g. those mentioned on Wikipedia) into a simpler, clearer organizing structure that groups them by the general mental problem […]

4 September 2016

The 5 W’s of doing great user research

Sarah Doody explains in a Frontify guest post, which questions you have to ask doing a user research. Why is a user research important? When should you do research? “If you want to design a product that really solves a problem and that people remember, then you need to design it using feedback and insights […]

3 September 2016

[Paper] Design for behaviour change as a driver for sustainable innovation

Design for Behaviour Change as a Driver for Sustainable Innovation: Challenges and Opportunities for Implementation in the Private and Public Sectors Niedderer, K., Ludden, G., Clune, S. J., Lockton, D., Mackrill, J., Morris, A., Cain, R., Gardiner, E., Evans, M., Gutteridge, R., & Hekkert, P. P. International Journal of Design, 2016, 10(2), 67-85 Over the […]

30 August 2016

Intel’s Todd Harple proposes new toolkit for fashion designers

Fashion designers must integrate software, sensors, processors and new synthetic and biological materials into their toolkit, argues Intel anthropologist Todd Harple. “A fourth industrial revolution is set to change fashion, resulting in a new materiality of computation that will transform a certain slice of fashion designers into the “developers” of a whole new category of […]

29 August 2016

Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

24 August 2016

New Human Centred Design toolkit launched for African context

Future by Design, a Human Centred Design (HCD) and customer-centricity consultancy focused on the African continent, has produced an HCD Toolkit (download link) that’s especially appropriate for an African context, and intended for application where rapid results are needed. Drawing on local narrative, symbolism, social norms and visual cues, they have packaged the process in […]

24 August 2016

[Book] The Routledge Companion to Digital Ethnography

The Routledge Companion to Digital Ethnography Edited by Larissa Hjorth, Heather Horst, Anne Galloway, Genevieve Bell Routledge, December 2016 536 pages With the increase of digital and networked media in everyday life, researchers have increasingly turned their gaze to the symbolic and cultural elements of technologies. From studying online game communities, locative and social media […]

14 August 2016

The psychology of scarcity: what behavioral economics can teach design

Eldar Shafir, professor of psychology and public affairs at Princeton University and coauthor, with Sendhil Mullainathan, of the book Scarcity: The New Science of Having Less and How It Defines Our Lives (Picador, 2013), talks to Metropolis Magazine’s Avinash Rajagopal on how scarcity and abundance affect our actions as individuals and communities and what that […]

13 August 2016

New book on how corporate anthropology can help businesses grow

On the Brink: A Fresh Lens to Take Your Business to New Heights by Andi Simon PhD Greenleaf Book Group Press July 2016, 184 pages Abstract Innovation has become such a ubiquitous value, it’s in danger of becoming cliché. Companies frequently talk about it as the sweeping secret to solve all their business problems; however, […]

10 August 2016

What does an anthropologist bring to autonomous driving design?

From a Nissan press release (dated August 10, 2016) One profession you might not expect to find at the design table — anthropologist — is playing a key role in developing Nissan’s next generation autonomous vehicle, analyzing human driving interactions to ensure that it is prepared to be a “good citizen” on the road. “Car technology is continuing to […]

31 July 2016

[Book] The Class: Living and Learning in the Digital Age

The Class: Living and Learning in the Digital Age Sonia Livingstone and Julian Sefton-Green New York University Press May 2016, 368 pages > Read online for free Do today’s youth have more opportunities than their parents? As they build their own social and digital networks, does that offer new routes to learning and friendship? How […]

31 July 2016

Why Mozilla conducts qualitative user research: the homophilic bubble

Bill Selman, Lead UX researcher at Mozilla, starts this most inspiring post with a quote from a former colleague who now works for a major social network: You know, we have all the data in the world. We know what our users are doing and have analytics to track and measure it, but we don’t […]

31 July 2016

Examining cultural need: discussing design anthropology with Amélie Lamont

Designer Erin Lynch recently interviewed Amélie Lamont, a NYC-based design anthropologist, and the result is quite stimulating, particularly also on the topic gender and racial gaps in the design industry. According to Amélie, “design anthropology focuses on better understanding human value systems. As designers, when you understand human value systems, then you can begin creating […]

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