Daily insights on user experience, experience design and people-centred innovation, by international UX consultancy Experientia.
5 April 2019

The story of Spotify personas

Spotify’s product designer Mady Torres de Souza and senior user researchers Olga Hörding and Sohit Karol explain how they developed their personas tool, how they use it today and why it’s so useful for an autonomous, cross-functional organisation like Spotify. Here at Spotify, we often ask ourselves who we’re designing for. And since listening to […]

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 March 2019
Interested in a career with us?

Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]

22 December 2018
Our very best wishes for 2019! / Auguri da Experientia!
4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

3 May 2018
Invito: DesAlps innovation workshop per le PMI del territorio piemontese

Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]

27 April 2018
Impact through Design – Event in Turin, Italy

(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]

5 April 2019

The story of Spotify personas

Spotify’s product designer Mady Torres de Souza and senior user researchers Olga Hörding and Sohit Karol explain how they developed their personas tool, how they use it today and why it’s so useful for an autonomous, cross-functional organisation like Spotify. Here at Spotify, we often ask ourselves who we’re designing for. And since listening to […]

4 April 2019

When ethnography becomes a joke

For a number of years, we have witnessed a diminishing appetite for ethnographic work among commercial clients, writes Patricia Sunderland, PhD and founder of Cultural Research and Analysis, on the site of the Qualitative Research Consultants Association (QRCA). Competition and challenges from new methodologies are understandable and to be expected. Yet an undercurrent of ‘we […]

4 April 2019

Old, online, and fed on lies: How an aging population will reshape the internet

Although many older Americans have, like the rest of us, embraced the tools and playthings of the technology industry, a growing body of research shows they have disproportionately fallen prey to the dangers of internet misinformation and risk being further polarized by their online habits. While that matters much to them, it’s also a massive […]

31 March 2019

Research findings send automated sentiment analysis to the trash bin

The age of social media has opened up exciting opportunities for researchers to investigate people’s emotional states on a massive scale. For example, one study found that tweets contain more positive emotional words in the morning, which was interpreted as showing that most people are in a better mood at that time of day. The […]

31 March 2019

Time Change: How the UX of Time Begins Below the UI

The user experience of most web-based applications begins well below the interface, all the way down to fields in a database. Examining how systems and users experience time prove this point dramatically. Think about how messy time can be—time zones, leap years, recurring events. As the creators of educational technology, our team learned the hard […]

19 March 2019

Interested in a career with us?

Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]

9 March 2019

Innovation is about understanding culture

Jay Hasbrouck, Founder of Filament Insight & Innovation, argues that ethnographic thinking is an overall innovation strategy that can strategically guide large organisations in how they innovate, can drive their efforts to build innovation capacity, can engage their teams with a purposeful vision, and can ensure their efforts evolve to meet changing conditions and business […]

24 February 2019

Ten arguments against algorithmic decision making

Against the Dehumanisation of Decision-Making – Algorithmic Decisions at the Crossroads of Intellectual Property, Data Protection, and Freedom of Information by Dr Guido Noto La Diega, Senior Lecturer in Law at the Northumbria University Law School Published in JIPITEC (Journal of Intellectual Property, Information Technology and E-Commerce Law), 9 (1), 2018 This work presents ten […]

16 February 2019

[Book] The Next Billion Users: Digital Life Beyond the West

The Next Billion Users: Digital Life Beyond the West by Payal Arora Harvard University Press, 2019 280 pages A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East—home to most of the world’s Internet users—and discovers that what they are doing is not what we […]

13 February 2019

Papers on behaviour, design and the circular economy

Consumer insights into the circular economy Report of stakeholder meeting, 25 October 2018, 14 pages The “Stakeholder Meeting: Consumer Insights into the Circular Economy” in Brussels on 25 October 2018, was co-organised by the Collaborating Centre on Sustainable Consumption (CSCP) with the support of the European Economic and Social Committee (EESC), as part of the […]

20 January 2019

[Book] The Age of Surveillance Capitalism

The Age of Surveillance Capitalism: The Fight for the Future at the New Frontier of Power Shoshana Zuboff Profile Books, 31 January 2019 704 pages The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict […]

11 January 2019

[Book] Left to Our Own Devices

Left to Our Own Devices: Outsmarting Smart Technology to Reclaim Our Relationships, Health, and Focus Margaret E. Morris MIT Press, 2018 192 pages Unexpected ways that individuals adapt technology to reclaim what matters to them, from working through conflict with smart lights to celebrating gender transition with selfies. We have been warned about the psychological […]

4 January 2019

Why data is never raw

“Except in divine revelation, data is never simply given, nor should it be accepted on faith,” writes Nick Barrowman in The New Atlantis. “How data are construed, recorded, and collected is the result of human decisions — decisions about what exactly to measure, when and where to do so, and by what methods. Inevitably, what […]

1 January 2019

Daniel Kahneman on cutting through the noise

You might be surprised by what occupies Daniel Kahneman’s thoughts. “You seem to think that I think of bias all the time,” he tells esteemed economist Tyler Cowen. “I really don’t think of bias that much.” These days, noise might be the concept most on Kahneman’s mind. A forthcoming book, coauthored with Cass Sunstein and […]

22 December 2018

Our very best wishes for 2019! / Auguri da Experientia!

22 December 2018

The tyranny of story

In this BBC Radio 4 series, British journalist John Harris examines the potency of narrative, both in the stories that define us as individuals and in those that shape our understanding of the public domain. Story is ubiquitous – and not simply in the realm of literature and entertainment. From television and advertising to religion, […]

22 December 2018

Intel anthropologist Dawn Nafus interview on the use of data and technology in medical contexts

In an age where we can collect and store (forEVER) every second of every day, how much do we truly need… to learn? To react? To do good deeds that benefit society? Assuming we champion that, what does it mean for privacy and security and (maybe most importantly) global knowledge? And what does any of […]

27 November 2018

Nielsen Norman Group on the user experience of chatbots

Far from being ‘intelligent’, today’s chatbots guide users through simple linear flows, and our user research shows that they have a hard time whenever users deviate from such flows, writes Raluca Budiu of the Nielsen Norman Group [NNGroup]. To understand the usability of chatbots, NNGroup recruited 8 US participants and asked them to perform a […]

27 November 2018

[Report] Hiding in Plain Sight: Impact Investing in the Creative Economy

In October 2018, Rockefeller Philanthropy Advisors published Hiding in Plain Sight: Impact Investing in the Creative Economy, a new report from RPA sponsored project Upstart Co-Lab. The report is the first analysis of the tremendous potential that the creative economy offers to impact investors. It looks at more than 100 funds with $60 billion of […]

20 November 2018

Journal of Business Anthropology devoted to design anthropology

The Journal of Business Anthropology is an Open Access journal which publishes the results of anthropological research in business organizations and business situations of all kinds. The theme of the latest issue – Vol 7, No 2 (2018) – is design anthropology: Design Anthropology: An Introduction to the Themed Issue Christine Miller and Emilie Hitch […]

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