Experientia

Experientia

The touch-screen generation

Young children — even toddlers — are spending more and more time with digital technology. Hanna Rosin wonders what will it mean for their development? “As technology becomes ubiquitous in our lives, American parents are becoming more, not less, wary…

Persona Power

Article by Shlomo Goltz on “integrating the hero’s journey as part of the user-centered design process”: “There are many prominent and outspoken members of the design community, such as Steve Portigal and Jason Fried, who feel that personas are unnecessary.…

Learning from extreme consumers

Learning from Extreme Consumers by Jill Avery, Michael I. Norton Teaching Note, 9 pages, January 2014 Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior…

Ethnography : an antifragile practice?

Simon Roberts of Stripe Partners continues his three part series on ethnography. In the first two posts in this series he examined ethnography as practiced in two different contexts – the (1) market research (MR) industry and (2) corporate R&D…

IKEA’s Life At Home report

Core77 has drawn my attention to IKEA’s newly launched Life At Home report, which explores the home lives of people all over the globe, with a focus on the morning routines, habits and wishes of those who live in Berlin,…