Category Design

Waymo focuses on user experience

Waymo —formerly the Google self-driving car project— is investing a lot of time and effort on building out the user experience of its self-driving vehicles, which includes both the external and internal user-facing features of its autonomous cars. This includes…

Nudges that fail

Nudges that fail Cass R. Sunstein Behavioural Public Policy, 2017, 1(1), 4-25. doi:10.1017 Why are some nudges ineffective, or at least less effective than choice architects hope and expect? Focusing primarily on default rules, this essay emphasizes two reasons for…

Design Thinking is bullshit

Here is Pentagram partner and designer Natasha Jen‘s definition of design thinking: Design thinking packages a designer’s way of working for a non-designer audience by codifying their processes into a prescriptive, step-by-step approach to creative problem solving – claiming that…