Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Criticizing Voice of the Customer (VOC) programs is like speaking out against motherhood and apple pie, writes marketing consultant Ron Shevlin. Yet, he says, there are (at least) two problems with the “voice of the customer†that many marketers don’t…
Only a few years ago, the corporate view of retirement planning at San Francisco-based Wells Fargo Bank tended to focus on dollars and cents — how much an individual needed to invest, by when and for how many years,†write…
Lauren Ruiz of Cooper in San Francisco has published two new instalments of the Designers Toolkit: A Primer On Capturing Research How you choose to conduct and capture your research will greatly impact your outcomes, and ultimately your client outcomes.…
The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems by Christian Madsbjerg, Mikkel Rasmussen Harvard Business Review Press 2014, 224 pages Traditional problem-solving methods taught in business schools serve us well for some of the…
Experientia has lately been doing a lot of work on mobile OSes, from feature evaluations of some of the more interesting new arrivals, to comparisons of some of the classics. We have also conducted user research into people’s behaviours and…
Qualitative 360 Asia Pacific 2013 took place in Singapore in November 2013, and some videos are now available: Winning with shoppers via qualitative research [23:57] Michael Biscocho, Consumer and Market Knowledge Manager, Procter & Gamble • Leveraging qualitative techniques to…
What are the advantages and challenges inherent in working with children in the design process for creating games or apps? How do you stop them getting bored, and get useful information? This case study by Monica Ferraro (a UX Researcher…
At the center of this kerfuffle is an anthropologist, Daniel Miller, his ethnographic research with teenagers in a small town in the UK, and a press report on a blog post about his research that went viral. What’s exciting about…
Alex “Sandy†Pentland, a professor of computational social sciences at MIT Media Lab and others like him are now convinced that the great academic divide between “hard†and “soft†sciences is set to disappear, since researchers these days can gather…
Practical Ethnography: A Guide to Doing Ethnography in the Private Sector By Sam Ladner Left Coast Press April 2014, 200 pages [Publisher link – Amazon link] > Download free sample: pdf – kindle Abstract – Ethnography is an increasingly important…
Tricia Wang (see also previous post) just published her interview with Leisa Reichelt, Head of User Research at UK Government Digital Services. Tricia introduced it with a kind reference to me (thank you!): “>We are excited to interview Leisa Reichelt…
Empathy on the Edge Scaling and sustaining a human-centered approach in the evolving practice of design Katja Battarbee, Jane Fulton Suri, and Suzanne Gibbs Howard IDEO January 9, 2014 Remarkable things can happen when empathy for others plays a key…
A new study carried out for Thinkbox by COG Research and designed to help the advertising community understand the context of multi-screening (watching TV and simultaneously using an internet-connected device such as a laptop, smartphone or tablet). Using a combination…
Mapping Design Research Edited by Simon Grand and Wolfgang Jonas Birkhauser 2012, 256 pages [Amazon link] [Sample chapter] An authoritative and scientifically based collection of 18 international texts since 1960 that mirrors and analyses the principal developmental phases of design…
In today’s crowded and competitive energy markets, many product manufacturers fall short in their marketing, writes Andy Beck, Executive Vice President of Makovsky’s energy and sustainability practice. “They’re forgetting a vital principle: that we motivate behavior by understanding and addressing…
Journalism and anthropology both purport to observe and analyse human behaviour and experience, albeit in different ways and over extremely divergent timescales. And they both serve up their findings to the wider world in order to give it greater understanding…
The user-centred approach is moving into finance, as banks increasingly connect to their customers’ needs and wants. As part of this trend, global banking and financial services company UniCredit Bank collaborated with user experience consultancy, Experientia, to create a user-friendly, people-centred…
Le banche stanno cercando sempre più di entrare in sintonia con le esigenze ed i desideri dei propri clienti, innovando i propri prodotti e servizi secondo una approccio centrato sull’utente. Per dare concretezza a questo principio, UniCredit ha deciso di…
Social: Why Our Brains Are Wired to Connect by Matthew D. Lieberman Crown October 2013, 384 pages [Amazon link] Abstract In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other…
Tablets for Schools, a UK campaign organisation that seeks to “prove the categorical case of tablets in schools”, has just published its second qualitative research report. “The report summarises findings from an evaluation study that is looking at the feasibility…