Insights curated by Experientia, the UX research and design consultancy
Insights curated by Experientia, the UX research and design consultancy
Category Marketing
In Turin, design becomes supreme [La Repubblica]
Harvard Business Review features user-centered innovation as breakthrough idea for 2007
The Harvard Business Review has published its annual list of Breakthrough Ideas for 2007, written out in “twenty essays that will satisfy our demanding readers’ appetite for provocative and important new ideas”. Eric von Hippel wrote the entry entitled “An…
2-year course on design for retail experience at India’s National Institute of Design
“With new malls and retail outlets mushrooming all across [India], thanks to the retail boom, it’s no wonder then that the National Institute of Design (NID) has come up with a unique course called Design for Retail Experience“, writes Kumar…
Customer-centered experience design: creating loyalty in an experience economy
The price of smartphone complexity
Fiat engages in online dialogue with its customers
Motorola’s Motofone experience website
European Market Research Event – Day 2, afternoon
Mike Spang, Kodak Mike Spang has the long job title: “Business Research Director, Document Imaging, Corporate Business Research, Eastman Kodak Company”. He spoke about how Kodak went about creating a satisfying global corporate web experience. To put it in somewhat…
European Market Research Event – Day 2, morning
Due to travelling, it took me a few days to write up my summary of the Tuesday presentations at the European Market Research Event, but here we are. In this write-up I will concentrate on five speakers: James Surowiecki, Roula…
In London next week
Goodbye, mobile phone bills. Hello, advertising. [International Herald Tribune]
Pitching itself as the world’s first advertising-supported phone company, a Finnish company called Blyk plans to roll out a free mobile phone service next summer aimed at 16- to 24-year- olds, first in Britain and then elsewhere in Europe, writes…
Adidas sports performance store in Paris: it is all about the interactive experience
The Germany-based sportswear brand opened its Mi Innovation Center on the Champs-Elysées. It’s a tech, fashion, and custom-design wonderland, writes Business Week. “At the futuristic 1,750-square-meter store, the largest Adidas store in the world, shoppers can browse the latest trends…
David Polinchock on creating a retail brand experience
In an article in the premiere issue of Marketing at Retail, David Polinchock of the Brand Experience Lab looks at the key developments today in creating a compelling, authentic and relevant retail brand experience. Polinchock discusses the growing trend of…
Bob Jacobson on advertising and experience design
Bob Jacobson is one of the more thoughtful thinkers on experience design and the commentary he provides on his Total Experience blog is therefore frequently cited on Putting People First. Yesterday he analysed how the advertising profession has opened a…
Customer-centric digital signage in retail environments
“A retail executive who is considering a digital signage system shouldn’t let the tail wag the dog,” writes Peter Vrettas in Extended Retail Solutions. “Content, rather than hardware or software, drives digital signage. And the best digital signage systems are…