The touch-screen generation

Young children — even toddlers — are spending more and more time with digital technology. Hanna Rosin wonders what will it mean for their development? “As technology becomes ubiquitous in our lives, American parents are becoming more, not less, wary of what it might be…

Persona Power

Article by Shlomo Goltz on “integrating the hero’s journey as part of the user-centered design process”: “There are many prominent and outspoken members of the design community, such as Steve Portigal and Jason Fried, who feel that personas are unnecessary. They make compelling arguments, but…

Baking behavioral nudges into the products we own

Maria Bezaitis, PhD and Principal Engineer of Intel’s User Experience Ethnographic Research Lab, discusses the Real World Web and how internet-enabled sensors will create new kinds of intimacies and engagements. “Commitment and engagement are really powerful sentiments,” said Bezaitis. “The get to the heart of…

[Book]: Nursing Research Using Ethnography

Nursing Research Using Ethnography: Qualitative Designs and Methods in Nursing Mary De Chesnay, PhD, RN, PMHCNS-BC, FAAN (Editor) Pub. Date: 08/28/2014 372 pp., Softcover Springer [Amazon] Ethnography is a qualitative research design that focuses on the study of people to explore cultural phenomena. This concise,…

Learning from extreme consumers

Learning from Extreme Consumers by Jill Avery, Michael I. Norton Teaching Note, 9 pages, January 2014 Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover…

Book: Enchanted Objects

Enchanted Objects: Design, Human Desire, and the Internet of Things by David Rose Scribner (July 15, 2014) July 15, 2014 320 pages [Amazon] In the tradition of Who Owns the Future? and The Second Machine Age, David Rose, an MIT Media Lab scientist imagines how…

Improve the travel experience at airports

Over the past years the Amsterdam agency edenspeakermann_ collaborated in a European cooperation that aims to create a seamless air travel experience for passengers to Europe. As a result of research on four European airports they created the concept of the ‘Info Connectivity System’: a…

Ethnography : an antifragile practice?

Simon Roberts of Stripe Partners continues his three part series on ethnography. In the first two posts in this series he examined ethnography as practiced in two different contexts – the (1) market research (MR) industry and (2) corporate R&D labs. He argued that ethnography…

IKEA’s Life At Home report

Core77 has drawn my attention to IKEA’s newly launched Life At Home report, which explores the home lives of people all over the globe, with a focus on the morning routines, habits and wishes of those who live in Berlin, London, Moscow, Dubai, New York,…

“Savages”, an exhibition by Marguerite Kahrl in Torino

Now and then we use this blog to announce activities that are dear to us and deserve some promotion. Today it is the exhibition of artist Marguerite Kahrl, who is the wife of Experientia partner Jan-Christoph Zoels. The show opens on Thursday evening in the…

Design thinking – what is it in practice?

Promoted heavily by academic institutions and consultancies alike, design thinking has been a big buzzword during the past decade, turning some people on and others off. Though design thinking has actually been around for half a century, when asking creative professionals how they define it;…

The future of modern marketing is human-centered

Before the turn of the 20th century into the 21st century, a movement began. This movement called for a more user-centered approach, or also commonly referred to as human-centered, to designing products, software, digital interactions, and design concepts. It is rooted in the belief, which…

[Book] Foundations for Designing User-Centered Systems

Foundations for Designing User-Centered Systems: What System Designers Need to Know about People by Frank E. Ritter, Gordon D Baxter and Elizabeth F. Churchill Springer, 2014, Paperback 442 p. 108 illus. Interactive technologies pervade every aspect of modern life. Web sites, mobile devices, household gadgets,…

Left to our own devices

Our well-being centers on the meaningfulness of our relationships: our intimate ties, our associations with a larger circle of people, and our sense of interconnectivity with a collective tribe. Technology has become deeply embedded in how we build these relationships and define ourselves. It is…

People use phablets differently than smartphones and tablets

A new study from Opera Mediaworks found that people use these larger-screen devices — which combine a smartphone’s instant access to information with the tablet’s richer viewing experience — in ways that are distinct from how they use other portable gadgets. “Social networking dominates use…

Anthropologists as scholarly hipsters

Can looking at the hipster tell us something about the anthropologist and the academy? Alex Posecznick (anthropologist at the University of Pennsylvania) explores the role of anthropologists in academia from a parallel hipster point of view. With his blog posts Posecznick hopes “to contribute to…

[Book] Handbook of Anthropology in Business

Handbook of Anthropology in Business Editors: Rita M. Denny and Patricia L. Sunderland Left Coast Press 752 pp. / May, 2014 In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the…

Looking ahead in automotive UX with Mercedes

Steve Tengler recently sat down the user experience folks at Mercedes’ Research and Development Center in Sunnyvale, California, and interviewed Paolo Malabuyo (Vice President of Advanced UX Design), Vera Schmidt (Senior Manager of Advanced UX Design), and Viviane Eide (Manager of UX Research). An excerpt:…

The challenge of the car interface

Three articles – all published on Medium – confront the challenge of designing an effective car user interface: The State of In-Car UX by Geoff Teehan, Teehan+Lax No matter the price or the brand, the interfaces that adorn today’s vehicles are in a bad place.…