Category Experientia

Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into…

A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

The tutorial screen of the CITYOPT app on a tablet hold by a person.

Can behavioral change address local energy issues, raise peopleâ’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also…