Category Experientia

Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into…

Close to home

So close to home. That is what we feel at Experientia when work calls us to France. Just a quick trip across the border, to a country at once reminiscent of, and delightfully different from, our home town of Turin.…

A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

The tutorial screen of the CITYOPT app on a tablet hold by a person.

Can behavioral change address local energy issues, raise peopleâ’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also…

Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary…