Category Experientia

Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into…

Close to home

So close to home. That is what we feel at Experientia when work calls us to France. Just a quick trip across the border, to a country at once reminiscent of, and delightfully different from, our home town of Turin.…